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This License Agreement (the “Agreement“) is made and entered by and between Alfred Cooperative Institute for Art & Culture a Non-Profit duly organized under  the laws of Israel (the “Cooperative“), and you or the entity you represent (the “Licensor“); each referred herein  as “Party” and collectively  as the “Parties“.

This Agreement takes effect when you click an “I Accept” button or check  box presented with these terms or, if earlier, when you access or use the Service, as stipulated herein, or any part thereof (the “Effective Date“). You represent to us that you are lawfully able to enter into this Agreement. If you are entering into this Agreement for an entity, such as the company or any other type of organization you work for, you are a member of, or have other kind of affiliation to, you represent to us that you have legal authority  to bind that entity.

The Cooperative is the owner  and developer of ARA – Artist Run Alliance initiative, a proprietary technology that  operates an online networking and  knowledge sharing platform designed to promote a vibrant, cohesive art field led by artist-run projects worldwide: an online map of all ongoing artist-run projects; a community profile for endeavors; open-source artist-run activity magazine, forums and a data sharing archive of accumulated knowledge (“the Service“) through the Cooperative’s mobile  apps, software applications, servers or any other online properties (collectively  “Online Platforms“).

The Licensor is a person or organization that has all necessary permissions, consents, releases, rights, and licenses in the Content (as stipulated herein).

Therefore the Parties have agreed as follows:

De nitions

“Ad(s)” means a promotional message (including any code embedded therein) consisting of text, graphics, audio and/or video, or combination thereof, displayed to the users on the Service in connection with the Content;

“Content” means any information, content, artwork, graphics, text, photo, sounds, audio, video, and any other  materials or content made available by the Licensor or anyone on the Licensor’s behalf;

“Intellectual Property” means trade  names, logos, trademarks, service arks, trade  dress, internet domain names, copyrights, patents, trade  secrets, know-how and proprietary technology, including, without  limitation, the foregoing currently  owned  by a Party or which may be developed or owned  by it in the future.

“Con  dential  Information” means any non-public, proprietary, con   dential  and/or trade secret information of a Party, whether written  or oral, and regardless of the manner in which it is furnished, which given the totality of the circumstances, a reasonable person or entity should have reason to believe is proprietary, con dential, or competitively sensitive, including, without  limitation, business procedures, technology and any related documentation, client list, developments, business partners or other  information disclosed by a Party (the “Disclosing Party“) to the other  Party (the “Receiving Party“) either  directly or indirectly in writing, orally or by drawings or inspection of parts or equipment. Con dential Information shall not, however, include any information which: (i) was known to the Receiving Party or in its possession at

the time of disclosure without  any confidentiality obligation; (ii) becomes publicly known and made generally  available after  disclosure by the Disclosing Party to the Receiving Party through no action or inaction of the Receiving Party; (iii) is independently developed by the Receiving Party without  reliance on or use of the Confidential  Information or any part thereof and the Receiving Party can  show written  proof of such independent development or (iv) required to be disclosed by applicable law, regulatory authority  or a valid court  order, provided that  the Receiving Party shall provide  the Disclosing Party with reasonable prior written  notice of the required disclosure in order  for the Disclosing Party to obtain  a Protective Order and

the disclosure shall be limited to the extent expressly required; (v) is approved for release by prior written  authorization of the Disclosing Party; or (vi) the Receiving Party can  demonstrate was disclosed by the Disclosing Party to a third party without  any obligations of confidentiality.


License and Intellectual Property Rights

Subject to the terms of this Agreement, Licensor hereby  grants to the Cooperative a non- exclusive, royalty-free, worldwide, sub-licensable right to use, copy, host, reproduce, broadcast, index, archive, transcript, promote, deliver, make  available, display and publicly display the Content through the Cooperative’s Online Platforms, as required for the purposes of the provision of the Service.

Excluding the limited license granted in herein, each Party retains all right, title, and interest in and to its Intellectual Property rights and nothing  contained in this Agreement will grant  either  Party any right, title or interest in the trademarks, trade  names, service marks or other Intellectual Property rights of the other  Party. The Cooperative may use Licensor’s trade name, logo, trademarks or service marks as applicable and necessary for the provision of the Service.

The Cooperative reserves the right, and Licensor hereby agrees that the Cooperative may place and deliver Ads (as defined herein)  in connection with or adjacent to the Content.


The Service

Subject to the terms and conditions of this Agreement, the Cooperative will provide the Service, with respect to Content made available by the Licensor to the Cooperative; the Licensor shall have access to a Cooperative’s support representative in order to communicate or report possible defects, failures, errors or omissions it has observed in the Service; the Cooperative shall use its best efforts to rectify, amend and correct errors or omissions in the Service.

Nothing  in this Agreement shall be construed as an obligation on the Cooperative’s behalf  to provide  the Service  with respect to any Content; the Cooperative reserves the right, at its sole discretion (but does not have the obligation) to monitor  or remove any Content from its Online Platforms.


Representations and Warranties

Each Party hereby represents and warrants that:

It has all requisite corporate power and authority  to execute, deliver, and perform its obligations under  this Agreement;

If the party is a legal entity, It is duly organized and in good standing under the laws of its state of organization; Nothing contained in this Agreement or the performance thereof shall place it in breach or default of any obligation or other agreement, law or regulation by which it is bound  or to which it is subject, or requires the consent of any person or entity;

It is and will be compliant at all times with any applicable laws, regulations, policies and relevant terms and conditions and respectively shall carry any required notification to End Users, due disclosures and disclaimer where such are necessary.

Licensor hereby represents and warrants that:

It owns all rights and titles, or has all necessary permissions, consents, releases, waivers, rights, and licenses in the Content, which are required to enable the Cooperative to use the Content for the purposes of the provision of the Service, and otherwise use the Content in the manner contemplated under this Agreement, and it does not and shall not infringe any right of any third party, including without limitation Intellectual Property rights, with respect to the use of the Content. It is solely responsible for the Content, and that any content or material displayed or promoted through the Content is not prohibited according to any applicable law or regulation or infringes upon  any third party right, including  Intellectual Property rights, privacy and publicity rights.


Disclaimers, Limitation  on Liabilities and Indemnification

The Service and related technology are provided on “AS IS” basis and the Cooperative makes no representations or warranties of any kind, express or implied, including, without limitation, that  the Service  will be error and defect free and implied warranties of merchantability, title, non-infringement, or fitness for a particular purpose, or with respect to the promotion of the Content on third party platforms, as well as its placement or frequency;

In no event  shall the Cooperative and its a affiliates,  officers, directors, employees, agents, representatives and licensors shall be liable to the Licensee or to any third party for any special, incidental, consequential, exemplary or punitive damages, including  but not limited to damages for lost data, lost profits, loss of goodwill, lost revenue, service interruption, computer damage or system failure or costs of procurement of substitute goods or services, arising out of or in connection with this Agreement, the use of the Service  and the Content, under  any theory  of liability, including  but not limited to contract or tort (including  products liability, strict liability and negligence), and whether or not the Cooperative were or should have been  aware of or advised of the possibility of such damage and notwithstanding the failure of essential purpose of any limited remedy  stated herein; the sole and exclusive remedy  with respect to any of the foregoing is to cease and terminate the provision of the Service.

The Licensee shall be liable for, indemnify and hold the Cooperative and its affiliates, officers, directors, employees, agents, representatives and licensors, harmless against any and all claims, actions, suits, proceedings, judgments, damages, losses, liabilities, costs and legal or other  expenses (including  reasonable attorney fees) resulting from, or arising out of, or in connection with any and all of the following: (a) a breach of the Licensee’s representations, warranties, obligations or covenants made in this Agreement; or (b) the Content, including  but not limited to any allegation that  the Content is factually  inaccurate, incomplete, offensive, profane, discriminatory, defamatory, indecent, or otherwise objectionable to any person, and/or that  the Content is unlawful under  any applicable laws or regulation, and/or that  the use of the Content in the manner contemplated under  this Agreement gives rise to civil liability or infringes upon  third party rights, including  Intellectual Property rights; or (c) the enforcement of the provisions hereof by the Cooperative.



During the term of this Agreement, each Party may have access to certain Confidential Information of the other party, whether furnished before or after the Effective Date.

The Receiving Party agrees: (a) not to disclose the Disclosing Party’s Confidential Information to any third parties other  than  to its shareholders, directors, officers, partners employees, advisors or consultants (collectively, the “Representatives”) on a “need to know” basis only and provided  that  such Representatives are bound  by written  agreement to comply with the confidentiality  obligations contained herein; (b) not to use any of the Disclosing Party’s Confidential  Information for any purposes except to carry out its rights and responsibilities under  this Agreement; (c) to keep  the Disclosing Party’s Confidential Information confidential  using at least the same degree of care  it uses to protect its own confidential  information, which shall in any event  not be less than  a reasonable degree of care.

The Parties further agree that  any press release or announcement regarding the content of this Agreement or in connection with this Agreement shall require  the mutual written consent of the parties prior to such press release or announcement.



This Agreement will enter into effect from the Effective Date and will continue until terminated as provided herein, Each party may terminate this Agreement immediately upon  7 days’ written  notice  to the other Party;

Termination of this Agreement shall not affect any accrued rights or liabilities of either Party hereto;

Any provisions hereof which expressly or by their nature are required to survive termination or expiration of this Agreement in order  to achieve their purpose shall so survive until it shall no longer  be necessary for them  to survive in order  to achieve that  purpose. General

Independent parties: The Parties hereto are and shall remain independent contractors, and nothing herein  shall be deemed to create any agency, partnership or joint-venture relationship between the parties. Neither Party shall be deemed to be an employee or legal representative of the other, nor shall either party have any right or authority to create any obligation on behalf of the other  party.

Governing Law: This Agreement and any matters relating  hereto shall be governed by, and construed in accordance with Israeli law and shall be subject to the exclusive jurisdiction of the authorized courts of Tel-Aviv – Jaffa, to the exclusion of any other  court.

Entire Agreement: This Agreement is the entire agreement between the Parties and supersedes any prior agreements between them, whether written or oral, with respect to the subject matter hereof; any further agreements between the Parties shall be made in writing (or in a form of email communication) and will be part of this agreement upon  both  Parties approval.

Assignment: Neither this Agreement nor any interest herein  may be assigned by either Party without  the prior written  consent of the other  Party, which consent shall not be unreasonably withheld  except that  either  party may assign any of its rights and obligations under  this Agreement, without  consent of the other, in connection with any merger, consolidation, change of control  or sale of all or substantially all of its assets. Any unauthorized assignment or transfer shall be null and void. This Agreement shall be binding upon, inure to the benefit of each of the parties and their respective successors and permitted assigns.

Severability: In the event that a provision of this Agreement is held to be invalid or otherwise unenforceable, such provision will be interpreted to fulfill its intended purpose to the maximum extent permitted by applicable law, and the remaining provisions of this Agreement will continue in full force  and effect.

No Waiver: No waiver, forbearance, indulgence or consent by either  Party to deviate from the provisions of this Agreement shall operate as a waiver of any subsequent right and no analogy shall be made from any such waiver, forbearance, indulgence or consent to any subsequent event.

Force Majeure:  Neither Party shall be liable for any delay or failure in performance due to events outside the defaulting Party’s reasonable control, including, without  limitation, acts of God, disasters, terrorism, force of nature, or other  circumstances beyond  its reasonable control.  The obligations and rights of the defaulting Party shall be extended for a period  equal  to the period during which such event  prevented such Party’s performance.

Amendments: No modification or other  amendment to this Agreement shall be valid unless reduced to writing and signed by both  Parties.